PFE-02 GROWTH HACKING & DIGITAL MARKETING PFE

Main Missions / Responsibilities

• Design and implement acquisition funnels for major events (e.g., Africa Hackathon) to maximize registrations and conversion.
• Configure transactional emailing and retargeting campaigns to improve registrant conversion rates and retention.
• Deploy and manage Student Ambassador programs (referral systems) inside target institutions to drive organic growth.
• Monitor daily performance metrics (Traffic, Cost per Lead, Retention) and produce decision-making reports for the Marketing team.

Project Overview & Goals

• Join the Marketing department to drive the growth of flagship programs such as Hackathons and Certifications.
• Transition the acquisition and engagement approach toward an automated, data-driven strategy targeting 10,000 active participants.
• Deliver repeatable funnels and automation that scale across Pan-African tech ecosystem initiatives.
• Provide clear KPIs, dashboards and recommendations to iterate on campaigns and ambassador programs.

Requirements & Desired Skills

• Strong knowledge of Digital Marketing, Business Intelligence and Data Analytics practices.
• Experience with SEO/SEA and automation tools such as Zapier and Mailchimp.
• Advanced proficiency in Excel or Google Sheets for analysis and reporting.
• Prior experience in community management or launching digital products is preferred.

Tools, Tasks & Deliverables

• Implement and optimize transactional emailing, retargeting sequences and referral funnels.
• Build dashboards and daily monitoring reports tracking Traffic, Cost per Lead, Retention and other KPIs.
• Automate workflows between tools (e.g., Zapier integrations) and ensure campaign scalability.
• Deliver tested acquisition funnels, an ambassador program blueprint, and a roadmap toward automation.

📧 Pour postuler: careers@darblockchain.io