Marketing - Implementation of a Marketing Automation System

Objectives:

• Configure a CRM tool to automate marketing campaigns
• Build automated workflows for email campaigns and lead scoring
• Integrate CRM with marketing tools (social platforms, Google Analytics)
• Track and analyze campaign KPIs to improve effectiveness

Eligible students:

• Digital Marketing, Computer Science, or Information Systems Management

Notes:

• Locations: The DOT, Lac 2 or WSHT (Tunis)
• Submission deadline: 31 January 2025