Transform the corporate website into a revenue-driving asset by integrating robust WordPress operations with technical SEO and visibility across search (SEO), answer engines (AEO), and generative surfaces (GEO).
Maintain and optimize site performance, including Core Web Vitals monitoring and CI-style performance checks.
Ensure crawlability and structured data compliance through schema implementation, internal linking strategies, and log-file analysis.
Conduct SEO audits using SEMrush to identify and resolve technical and content-related gaps.
Implement analytics and user behavior tracking, wiring GA4, HubSpot events, Hotjar, and Microsoft Clarity to map friction points and conversion paths.
Leverage Python scripts to support SERP-feature tracking, entity gap analysis, and topic authority mapping.
Deliver a reliable, measurable web stack aligned with Axe Finance’s commercial narrative and revenue goals.