EDU-RND02 Social Media Visual Campaign Creation PFE

Project Overview

• Develop creative social media visual campaigns for Eddium’s marketing team to promote SAT preparation, scholarships, and study abroad programs.
• Create daily/weekly social media visuals (posts, stories, reels) and design templates for Instagram, Facebook, and LinkedIn.
• Maintain visual consistency across platforms and adapt content to each platform’s requirements.
• Work closely with the marketing team to align visuals with campaign goals and messaging.

Your Tasks / Responsibilities

• Produce and deliver engaging visuals on a daily/weekly schedule (posts, stories, reels) tailored to platform formats.
• Design reusable templates for Instagram, Facebook, and LinkedIn to ensure brand consistency and faster content production.
• Adapt and repurpose visual assets for different platforms while preserving core campaign identity.
• Coordinate with the marketing team to incorporate campaign briefs, feedback, and performance insights.

Tools & Skills

• Primary tools: Canva, Photoshop, Illustrator, CapCut — use these to create and edit visuals and short video content.
• Expected skills: graphic design, social media content creation, basic motion/editing for short-form video (reels/stories).
• Attention to visual consistency, typography, color usage, and platform-specific best practices.

Deliverables & Expectations

• Templates for Instagram, Facebook, and LinkedIn (editable files) and a library of scheduled visuals (posts, stories, reels).
• Daily/weekly content batches ready for publishing and adaptation notes for each platform.
• Collaboration with the marketing team to iterate on designs based on campaign performance and feedback.
• Number of interns: 2 (collaborative work within the marketing team).

Application

• To apply, send your application to hr@eddium.com with design samples and a short cover note explaining your relevant experience.
• Application email should use the internship code as the subject: "EDU-RND02".