Digital Marketing Intelligence Hub Support PFE

Overview

• Support Coworky’s digital growth by analyzing its online presence, optimizing content strategies, and using AI tools to improve engagement, branding, and communication across all platforms.
• Work across website, social media, SEO and email funnels to identify quick wins and long-term improvements.

Missions / Responsabilités

• Analyze Coworky’s current digital ecosystem (website, social media, SEO, email funnels) and identify improvement opportunities.
• Develop automated dashboards to monitor KPIs such as engagement, reach, conversions, and user behavior.
• Explore how AI tools (LLMs, analytics engines, automation platforms) can enhance content creation, campaign planning, and audience targeting.
• Create templates and automated workflows for social media posts, newsletters, and SEO-optimized content.

Tech stack & Outils

• Notion / Airtable for content & project organization; Google Analytics / Meta Business Suite for measurement and reporting.
• AI content tools: ChatGPT / Claude / Gemini; Design & content tools: Canva / Figma.
• Automation platforms: Zapier / Make.com to implement automated workflows and integrations.

Livrables attendus

• Automatisations et templates réutilisables pour posts sociaux, newsletters et contenus SEO.
• Dashboards automatisés affichant KPI (engagement, reach, conversions, comportement utilisateur) et recommandations actionnables.
• Frameworks et documentation permettant à l’équipe marketing future d’appliquer les stratégies proposées.

Informations pratiques

• Durée indiquée sur la fiche : 04-06 MONTHS
• Objectif : assurer que les stratégies restent scalables, user-centric et alignées avec l’identité de marque et les objectifs long terme.