3 Market Research: Student Mobility Trends in Africa PFE

Overview

• Internship focused on an in-depth study of student mobility trends, needs and behaviors of African students seeking to study abroad.
• Duration: 3 to 4 months. Number of positions: 3 interns. Project code: EDU-MKT01.

Main tasks and objectives

• Collect and analyze data about students’ preferred destinations and fields of study to identify demand patterns and emerging markets.
• Conduct surveys and interviews with prospective students and education counselors; study competitors and their marketing approaches to inform strategy.
• Help Eddium identify new target markets and improve marketing strategies through actionable insights and recommendations.

Tools & methodology

• Design and administer questionnaires using Google Forms; manage and preprocess data in Excel / Google Sheets.
• Perform statistical analysis and visualization with SPSS or Power BI; prepare visual assets and slides with Canva / PowerPoint for presentation.

Deliverables & presentation

• Prepare a detailed market report including insights, segmentation, prioritized target markets and concrete marketing recommendations.
• Present findings to Eddium’s management team (final presentation using PowerPoint / Canva).

Profile & skills required

• Skills: survey design, quantitative and qualitative data analysis, strong Excel/Sheets proficiency, familiarity with SPSS or Power BI, good written and oral communication.
• Preferred abilities: experience conducting interviews, competitor analysis, report writing and presentation skills; attention to detail and ability to synthesize insights.

How to apply

• To apply, send your application to hr@eddium.com using the email subject: "EDU-MKT01". Include CV, brief motivation and any relevant samples or past reports when available.
• Contact email (plain): hr@eddium.com for follow-up or questions about this specific internship.