3 Digital Marketing & Social Media Strategy PFE

Position Summary

• Internship to develop and implement a social media strategy for Eddium aimed at increasing brand visibility, student engagement, and lead generation across Instagram, TikTok, Facebook, and LinkedIn.
• Number of positions: 3 interns. Duration: 3 to 6 months.

Key Responsibilities / Your Tasks

• Analyze current social media performance and audience behavior to identify opportunities and gaps.
• Create, schedule and publish engaging content formats (posts, reels, stories) and plan the content calendar.
• Plan and execute paid campaigns; monitor and measure performance using CPC, CTR and other relevant KPIs.
• Collaborate closely with the design and communication teams to ensure brand consistency and creativity.
• Report monthly analytics and provide actionable suggestions for improvement.

Tools, Metrics & Skills

• Tools mentioned: Meta Business Suite, Canva, Google Analytics, Later / Buffer, TikTok Ads Manager.
• Key metrics to track: CPC, CTR, engagement rate, reach, impressions, conversion/leads generated.
• Practical skills expected: content creation for short-form and feed, scheduling, paid campaign setup and analysis, basic analytics reporting.

Application

• To apply, send your application to hr@eddium.com with the internship code in the subject line.
• Application email (plain): hr@eddium.com