2 Customer Relationship Management (CRM) Strategy PFE

Overview

• Internship to design a business strategy to improve how Eddium manages and retains its students and partners using CRM tools and data-driven approaches.
• Number of positions: 2 interns; Duration: 4 to 6 months.

Objectives & Core Tasks

• Audit the current student and partner management processes to identify gaps and improvement opportunities.
• Identify weaknesses in customer communication and retention and propose concrete solutions.
• Recommend and configure a CRM solution (HubSpot or Zoho CRM) aligned with Eddium's workflows.
• Propose KPIs for customer satisfaction and loyalty and design dashboards/reports to track them.
• Prepare reports, documentation, and training materials for the team to adopt the CRM and new processes.

Tools & Technical Skills

• CRM platforms: HubSpot / Zoho CRM — configuration, pipeline design, automation rules.
• Data and reporting: Excel, Google Sheets, Power BI — data cleaning, analysis, KPI dashboards.
• Communication and presentation: Canva — produce training materials and visual reports.

Deliverables

• Detailed audit report of current student and partner management processes with prioritized recommendations.
• Configured CRM prototype (HubSpot or Zoho) including contact segmentation, automated communications, and retention workflows.
• Defined KPI set for customer satisfaction and loyalty, with Power BI dashboards or Google Sheets templates to monitor them.
• Training materials and a rollout plan for the team, including step-by-step guides and presentation slides.

Expected Outcomes & Impact

• Improved retention and engagement processes for students and partners measured by proposed KPIs.
• Clear documentation and team readiness for CRM adoption, reducing manual work and standardizing communication.
• Actionable insights from data-driven reports to support ongoing business decisions.

How to Apply

• Send your application to hr@eddium.com.
• Use email subject: "EDU-CRM02" and include a brief cover letter describing relevant CRM, analytics or strategy experience, and any portfolio/examples of previous work.