Overview
- Role: Design and run growth experiments with a focus on viral marketing and referral programs.
- Objective: Accelerate user acquisition and engagement through systematic A/B testing and data-driven optimizations.
Key Responsibilities
- Create, run and iterate growth experiments (viral loops, referral incentives, onboarding funnels).
- Design A/B tests for marketing campaigns and product features; measure lift and report results.
Day-to-day Tasks
- Implement and monitor experiments across channels (email, social, in-product) and analyze outcomes.
- Collaborate with product and marketing teams to prioritize tests and translate insights into actionable changes.
Required Skills & Qualifications
- Expertise in digital marketing and growth strategies, with hands-on experience running referral programs and viral mechanics.
- Strong data analysis skills and experience designing and interpreting A/B tests.
Desired Traits
- Creativity and a willingness to experiment rapidly and learn from failures.
- Comfort working with data tools and translating quantitative results into marketing/product decisions.
How to Apply
- Send your application by email to cv@e-tafakna.com with the subject "Application - Growth Hacker PFE".